It may seem unorthodox, but we actually strongly recommend that you choose two or three sales training companies and conduct your own Head-to-Head testing to see which firm produces the best results.
As an intelligent and discerning consumer, you wouldn’t buy a car or even a microwave without first taking a look at non-biased information that provides performance metrics. You want to be able to easily compare a variety of performance factors for multiple solutions before you decide where to invest your money. If you are shopping around for a new car, you might look at gas mileage, safety ratings and drive train capabilities. Unfortunately, when it comes to sales training there are no comparable independent performance tests that highlight clear differences. Consumers can’t turn to an Underwriter’s Laboratory or EPA testing for Sales Training Solutions.
You might say – but what about all the different top 20 lists? Aren’t these put together by independent evaluators? Unfortunately, these lists are usually compiled by for-profit publishers who earn income from the companies they include on the list. In reality, these list publications don't conduct head-to-head competition to see what training company actually produces the best results. This is exactly why we highly recommend you do your own head-to-head testing.
While it may seem labor intensive, conducting an informative head-to-head test is actually surprisingly easy and well worth your time. Begin by simply choosing two or three providers. Ask each company to train a portion of your salesforce and track your post-training results for two months. The company that produces the greatest sustained increase in sales wins the contract.
Any company who truly believes in the effectiveness of their system will jump at the chance to prove their superiority. We love head-to-head competitions because it gives us a chance to show off the true capabilities of the Blue Pacific Sales Training system and how quickly you can enjoy a significant increase in profits. For instance, consider a recent test that included 1000 salespeople where effectiveness was tested just one month after completing the Blue Pacific Sales Training program. Ultimately, the test results showed a 300% increase in performance over our competitors. The good news is that your company can achieve the same results.
Don’t hesitate to ask us for details when you schedule your demonstration.